BirdDog is powered by actionable intelligence that helps us locate and be relevant to your audience. Our technology micro-targets the exact locations at which to activate, market-by-market, neighborhood-by-neighborhood.
The Pillars of Bird Dog
Sophisticated
Our targeting technologies provide actionable insights and precise location data on your prospective buyer.
Efficient and Effective
Focusing the spend on transformational product experiences by eliminating the waste associated with most experiential campaigns.
Seamless
A simple and seamless purchase process making experiential more accessible and responsive than ever. A pricing model where you only pay for performance.
Intelligence Process
Audience Personas
First, we conduct DMA level research using social media interest data and machine learning to identify key personas.
Places Categories
Next, we determine the categories of venues that are of interest to and attract our audiences.
Opportunity Zones
Then, we look for areas that align with dealership proximity and target demographic population volume within areas of interest.
